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BAE Experience – Preparation – Practice Executive Media Training


Executive Media Training Professionals

We Are Media Training Experts

The BAE Executive Media Training team has experience in corporate communications, speech preparation, interview training, crisis management and media training for a variety of industries. Feel free to contact any of us directly to learn more about our media training services and programs.

Why Do You Need Media Training?

In the world of corporate communications and crisis management, it’s all about delivering the right messages at the right time. Our team of media training experts know exactly how to identify, define and refine core messages, so you and your spokespersons can communicate confidently and effectively.

Media Training Services

From media training 101 and crisis communications, to public speaking and presentations, our experienced media training team prepares clients through proven techniques, preparation and practice. We provide one-on-one media and public speaking training sessions, and we can lead media training classes and tutorials for groups of all sizes.

Clients We Service

BAE Executive Media Training has provided media training, presentation training and/or crisis communications counsel to hundreds of clients throughout the United States and around the world in the following industries:


Travel & tourism/Hospitality

• National and regional hotel chains (hotel general managers; senior corporate executives)
• Casino and gaming properties (senior corporate executives; chefs; property general managers)
• Individual resort properties (general managers; various business leads)

Agriculture and Biotech

• Business leads on wheat, soybean, corn and other crops; senior management

Food Service

• National and regional quick-service restaurants (general managers, regional leaders; senior management)
• National high-end chain restaurants
• Business-to-business food and food service companies (senior management)

Utilities and Energy

• Gas, coal (energy) and electric utility companies (senior executives)


• Global beer, wine and spirits companies (senior corporate executives; brand managers and country managers trained in the U.S., Europe, Africa and Australia)
• Craft brewers (senior executives, brewmasters, brand ambassadors, etc.)


• Professional athletes including NBA, MLB, NFL, PGA TOUR and NASCAR
• Professional sports leagues (senior executives)
• Division I college athletes and coaches


• National and global retailers (senior executives)

Health Care

• National health care companies and health care plans (CEOs of health plans; senior corporate executives)


• National Brokerage Companies and other financial services companies (financial advisors; senior management)

Law Firms

• Attorneys and their clients


• National shipping and transportation companies (senior executives)

Non-profit Organizations

• Various


Helping You Lead With Outstanding Media Training

Experience, Preparation
& Practice

Whether it’s corporate communication, a presentation, interview or crisis management, it all comes down to experience, preparation and practice. And that’s just what BAE Executive Media Training delivers.

Crisis Communications Planning and Management

“Crisis” is a scary word. The reality is that organizations must plan for every possible crisis scenario. The time to make decisions about what to say and who should say it is before the crisis strikes. BAE Executive Media Training works closely with companies and organizations to discern vulnerabilities and prepare you and your spokespersons to define key messages and protocols for every situation.

Media Training

Media training is a process that prepares executives to act as company spokespersons. This can mean training executives for their first media interview, or working with senior officers to refine messages and interview techniques for specific situations. It all comes down to preparation, practice and understanding the principles of effective communication. BAE Executive Media Training works closely with clients to develop and define key messages. Our media training sessions include a series of rigorous on-camera interviews and critiques to make sure clients are prepared for any media situation.

Presentation Skills and Public Speaking Training

Presentations and public speaking are often the highest pressure situations executives face. But these are also valuable opportunities that can define one’s career. Being trained, prepared and having the right message is critical. Once the message is perfected and the spokesperson is prepared, confidence grows. Whether for analyst tours, client presentations, employee briefings or other audiences, we help spokespersons craft engaging presentations, and teach them how to deliver a compelling message.

What Sets Us Apart

We act as a resource to your communications team.

Extensive Media Training Experience

Our staff includes award-winning journalists who are former anchors and reporters for major market television and radio stations. BAE Executive Media Training has not only trained hundreds of corporate spokespersons—we have also been the corporate spokesperson. This real-world experience is invaluable when it comes to coaching your spokespersons for any media or crisis situation.

Fresh Eyes
And Ears

Agencies and corporate communications professionals deal with the same topics and executives every day. While this is an effective way to understand the complexities and nuances of your business, it also makes it difficult to have a fresh perspective.  We evaluate situations objectively and let clients know which of their spokespersons are best prepared to handle media interviews.

Flexible & Scalable Training Services

When it comes to media training and preparing executives for crisis situations, there is the choice between large agencies or individual counselors. BAE Executive Media Training offers the best of both worlds. Because our staff and network of associates have such a diverse background in media training and crisis management, we deliver the experience of a large agency along with the personal attention and price you expect from an individual media counselor.

Why Media Training

The Right Message. The Right Time.

Our Approach to Media Training

We assume the role of media coach to make sure clients are prepared to deal with all facets of media interaction. We make certain they deliver the right messages at the right time, and in the right manner. Our process starts by defining the principles of effective communication, refining core messages and honing the delivery of those messages for any audience. We say “any audience” because that’s what we mean by media.
Whether it’s corporate communication, a presentation or crisis management, it all comes down to experience, preparation and practice. And that’s exactly what BAE Executive Media Training delivers.

In the world of corporate communications and crisis management, it’s all about delivering the right messages at the right time. Our team of media training experts help identify, define and refine core messages, so spokespersons can communicate confidently and effectively.


From media training 101 and crisis communications, to public speaking, interview preparation and presentations, our experienced media training team prepares clients through proven techniques, preparation and practice. We provide one-on-one media and public speaking training, and we also lead media training classes and tutorials.


Experienced Executive Media Trainers
Paul Byrne

Paul Byrne

Partner, Corporate Media Training Specialist

Paul Byrne is a media trainer with 15 years of experience working with corporate spokespersons in a wide range of industries and situations. He has prepared clients for corporate announcement and crisis situations in countries around the world including the UK, Italy, Ireland, Poland, Malta, South Africa and Australia.

Read Full Bio

Mike Casey

Mike Casey

Partner, Corporate Media Training Specialist

Mike Casey has built a nearly 20-year career creating, protecting and enhancing the brand for his clients.
His key area of focus has been the development of mission-critical messaging and the training of company spokespersons to deliver the message. Mike Casey graduated from Vanderbilt University in Economics.

Read Full Bio

Paul Ellen

Paul Ellen

Partner, Corporate Media Training Specialist

Paul Ellen brings more than 25 years of media training experience in consumer, corporate, hospitality, retail and sports marketing. He specializes in working with clients in message development and delivery for media interviews, analyst briefings and other presentations, sponsorship support, public speaking and crisis situations.

Read Full Bio


Located in St. Louis, Missouri and Atlanta, Georgia

St. Louis, MO // 314-737-1847

Atlanta, GA // 770-252-7759


Media & Presentation FAQ's

What is media training?

Media training is a process in which executives learn how to effectively interact with the media. This includes:
• Detailed overview of news media (includes discussion of major media segments; how they operate and how best to interact with each)
• Research – How to get to know media in advance and prepare for the interview
• Expectations and goals
• Crafting effective messages
• Predicting and preparing for tough questions
• Message delivery – how to get to your key messages quickly and support those messages in a compelling, credible manner
• Frequent interview techniques and how to handle each
• Speaking with confidence and within the boundaries of your expertise
• Controlling the interview
• Why to never go off the record
• How to avoid jargon and connect with the reporter
• What not to say
• Advanced techniques to transition back to your core message
• Appropriate body language and apparel
• Most frequent mistakes
• Preparation tips

Why is on-camera training important?

Each media training session includes a minimum of two on-camera interviews. Interviews are then reviewed and critiqued with the client, so clients can see their areas for improvement. On-camera training is critical as it allows clients to be put into an authentic media environment and conduct real interview with real reporters. Clients apply the skills they’ve learned during media training and hone their messages until they’re crisp, confident and on-point. On-camera allows clients to see themselves in a media environment and gain confidence.

Why do you bring in real TV crews? Couldn’t you just record interview on a phone or handheld camera?

Our goal is to give clients an experience that simulates the pressures of an actual interview. This includes real TV cameras, lights, and microphones. Interviews can be conducted in a news studio or a conference room but every interview will be realistic and challenging. We believe an authentic media environment is critical to preparing clients properly.

Who needs media training?

Anyone who represents their company or organization with news media including: TV, radio, daily newspapers, trade publications, wire services, social media, blogs, etc.

What skills are learned?

Spokespeople can expect to learn basic and advanced skills depending on their experience and level of expertise. Training includes: Diction, pacing, posture, blocking and bridging, sticking to your messages, not over-answering questions, listening to and answering the interviewer and controlling an interview.

Will our executives be well-prepared to participate in media interviews after being trained?

Executives and employees should be prepared and capable to handle interview opportunities after a BAE media training session.

Have BAE trainers worked in media?

BAE media trainers have decades of experience working in network and local television and radio news. Our trainers have been news anchors, reporters, commentators and program hosts. We combine this real world news media experience with years of corporate communications and brand management experience. This combination of experience gives BAE Executive Media Training the perspective clients need to ensure they will perform at their best when it’s time for an interview.

Who has BAE Executive Media Training worked with?

BAE Executive Media Training has more than 50 years of combined experience training executive in the following industries and organizations:

• Hotels, Resorts and Hospitality
• Restaurants – National and regional quick service restaurants
• Agriculture
• Energy and Utilities
• Law Firms
• Food Service and ingredient manufacturers
• Consumer packaged goods
• Beer, wine and spirits
• National retail chains
• Non-profit organizations
• Sports and special events

How can we learn more about media training and the associated costs?

For more information concerning media training, cost for services and types of session we offer contact us today.

What is presentation training?

Presentation training is a structured approach to helping clients become the most effective communicators they can be in a group setting.
We work with clients to help them bring a simple, direct approach to communicating in public. This may include internal presentations (corporate groups, board meetings, etc.), civic club or trade show speeches, lectures, sermons, governmental hearings, campaign speeches, analyst presentations and more. Presentation fundamentals are important any time you are communicating in a group setting, however formal or informal it may be.

Who needs presentation training?

Anyone who speaks in a group setting will benefit from presentation training. This might include sales professionals, business leaders introducing new products and seeking to motivate employees; speakers for civic and charity groups, ministers, professors, coaches – really anyone who represents an organization or product to the public.
Among our regular clients are experts preparing for annual meetings and trade show presentations and companies that regularly introduce new products to a national sales force.

What topics and skills are covered?

Among the specific topics addressed are: message development; understanding the audience; fitting your message to their needs and aspirations; using (and misusing) PowerPoint: and effective delivery (body language and apparel).

How does presentation training work?

Each session is tailored to the particular needs of the client and takes into account the skill and experience level of the trainee(s) and the types of presentations they most often deliver.
Each session includes the basic “checklist” of effective presentations but the session will focus on their specific situation – what types of presentations do they most often do; what types of audiences do they address; is there a need for PowerPoint or “props,” etc.
Most sessions include use of video so that trainees can see themselves as the audience sees them. Each session also includes a follow up critique that outlines how each trainee performed along with tips for preparation and improvement.

What kind of improvement should I expect to see?

That would depend on your skill and experience level before the training. Almost every public speaker can benefit by practice, reviewing “the basics” and being critiqued by an objective third party. Most clients see immediate improvement during the session and benefit even more in the long run with a better understanding of how to prepare messages and practice effectively.

Is presentation training worthwhile?

The best messages in a marketing program are only as good as the quality with which they are presented. Whether it is a crisis situation, a speech designed to raise awareness and goodwill for a company or product, a new product introduction or a political campaign, investing in presentation training is as important (or more important) than any other communications tactic.

Who have you trained?

Our client list includes issues advocates, political candidates/spokespersons, corporate officers, attorneys, athletes preparing for product/brand endorsements, authors and subject matter experts (science/high tech) preparing for analyst tours and convention speeches.

How much does presentation training cost?

Each of our sessions is individually tailored depending on the number of trainees and specific needs of each client, the level of expertise and experience already in place, and the complexity of the subject matter.
We meet with each client to discuss their specific needs and submit a detailed proposal outlining the proposed session and budget.
Another factor that impacts the cost of training is whether it is a single training session or part of an ongoing program. When we work with a client on an ongoing basis, we acquire a deeper understanding of the issues and messages. This means less preparation time for our trainers and translates to a lower cost for clients.

Do you offer different presentation classes?

We develop specific programs for each client. These may range from comprehensive training for a single spokesperson to working with groups of presenters to meet a company’s needs (presenting a consistent message to regional groups or helping formulate a consistent presentation feel for a convention program, for example).

How can I learn more about presentation training?

Contact BAE Executive Media Training to learn more about presentation training. We will be happy to develop a proposal and training tailored to your specific needs.